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Wednesday, January 25, 2006

Publicity a 3,6 billion market

Publicity in Portugal represented a market of 3,6 billion in 2005, an increase of 23% from 2,9 billion in 2004. According to figures released by MediaMonitor, TV took the largest share with 637,95 million followed by the press with 104,4 million. The companies that most spent on publicity were Vodafone with 104,4 million, Modelo Continente with 87,2 million euros and Procter & Gamble with 84,6 million euros.


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