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Sunday, February 19, 2006

TMN and AXE launch first publicity film via MMS

The mobile phone operator TMN and AXE have joined forces to launch the first publicity video for mobile phones in portugal. Using its X-messages database TMN will send 10 000 clients the video, AXE CLICK, that presents its new fragrance with actor Ben Affleck. By trying to take maximum advantage of mobile phone technologies the two companies hope to create a new and innovating way to publicize products.

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